Course Information & Syllabus
Semester III
Paper No.- III Introduction to communication Science
Semester IV
Paper No-V Advances in Communication Styles
Paper No.- VI Indian Mass Media (Media Electronic)
Paper- IV Indian Mass Media (Print Media)
Semester V
Paper VII - Indian Constitution
- Unit I
Evolution of Indian Constitution – Historical development, Importance, Salient, features of Indian constitution.
- Unit II
Brief Introduction of Indian Constitution - Preamble, directive of principles state policy, fundamental rights and duties, citizenship.
- Unit III
The Legislature – The Cabinet the Judiciary, powers and functions, the President, Union List, Concurrent List, provisions of emergency declaration separation of powers. Election commission and its mechanism
- Unit IV
Center – State relations provisions for legislative reporting parliamentary privileges and media coverage.
- Unit V
Media Freedom – Media systems, Media economics and freedom, advertiser and pressure Groups, Lobbing, Trade Unionism, Political Parties, Internal Freedom.
Paper VIII -Media Management
- Unit I
Principles of Media management and its significance media as an industry and profession
- Unit II
Ownership Pattern of Media in India, Policy formulation planning and control, problems in launching Media formats formulas of different department general management in Media Print and Electronic.
- Unit III
Financial condition of media, circulation, readership and audience
- Unit IV
Apex Bodies- DAVP, INS, ABC. Changing roles of Editorial and others Media Persons, Economic of Print and Electronic Media Management, the changing role of Manager as a CEO.
- Unit V
HR in Media legal and financial aspects of Media System budgeting and financing
Paper IX - IT in Mass Media
- Unit I
IT Concept, Information Society, IT Culture and IT application in media, difference between IT and CT
- Unit II
IT Culture in India development of Telecommunication in India.
- Unit III
Introduction to Computer; History and generation of computers; types of Computers, Hardware and Software, Digital Technology, Keyboard Functions, MS-Access; Presentation Manager; Important Commands; PageMaker, Interfacing, Working with Text, Page set up Printing; Formatting Techniques; Graphics and Drawings.
- Unit IV
PageMaker and New Software’s used in editing PageMaker Use of VDT in print Media page, Text Creation and Alignment, Bitmap Graphics, Coral Draw, Use of Color in Publishing concept
- Unit V
Newspaper design and Layout, Editing, Process in Radio, Television and Cinema
- Unit VI
Multimedia definitions, CD-ROM and Multimedia, Business Applications Educations Applications, Public utility ritual reality - Multimedia Skills.
Semester VI
Paper XII -Media Laws
- Unit - I
Indian Constitution and freedom of expression of mass media reasonable restrictions, privileges for comment, First Press Commission, Second Press Commission.
- Unit – II
Law defamation, contempt of legislature and court, censorship, political philosophies of media freedom, Press and Registration of Books Act, 1867
- Unit – III
Right to information and its implications, laws regarding sedition, Drugs and Magic Remedies (Objectionable) Advertisement Act, 1954, obscenity, copyright, monopolies and restrictive trade, practices.
- Unit – IV
Press Council of India - its formation structure and functioning.
- Unit – V
Code of Ethics of Confidentiality of Sources of Information, Code of ethics for Print, Broadcast Media, PR and Cinema with special reference to Indian Context
Paper XIII- Media Production
- Unit I
Registration setting office and Production units, production process in print and Electronic media, Project design and launching.
- Unit II
Structure of production Section its design and working co-ordination and quality control.
- Unit III
Labour laws PR for folding and sustaining business audience planning and execution of programmed administration and program production, Media relationship in the organization and marketing strategies
- Unit IV
Modern circulation methods, improving TRP and TRP in Electronic Media
- Unit V
Press Commission and Newspaper Management Research in management market survey and media planning
Paper XIV- New Media Application
- Unit I
Origin and development of New Media, New Media and social change
- Unit II
Internet Sourcing – Web Technology and its applications – New Generations Internet Potentials and limitations, Priorities and utilization.
- Unit III
Rise of Web Newspaper Web Vs Print, Advertising Copy creation, uploading and updating web edition.
- Unit IV
Web Newspaper its production design Feedback on the Net, Profiling the reader, Content generation, research; design of contents, Web Side ElementVisual Design, Background, Color; Sales Promotion, Service, Promotion in
the Web Side Interactivity – Diversity
- Unit V
Problem in the development New Media Technique, economic HR and Legal challengers – Copy Right Issues; Technology Issues; Political Issues, Social Issues, Ethical Issues. 