PG Certification in Sales & Marketing (PGC Sales & Marketing) - Xavier Institute of Social Service (XISS), Ranchi

Programme Overview - Post Graduate Certification in Sales & Marketing The core for any customer o consumer oriented business of today is a strong Sales and Marketing team. It has been observed that most of the leaders of businesses and organizations across the world either come from this background or develop a keen interest in this field over a period of time. Our course is aimed to build strong Sales and Marketing personnel who over a period of time develop and grow businesses. The course comprises of theoretical as well as practical knowledge of what t takes to be a successful sales professional. The content is case study oriented and also tips in the tricks of the trade through practical learning built into the course. Course Objective The course is designed to give valuable real time sales knowledge to the students of the program and build their decision taking capacity in a way that would help them generate revenue and value for their organization by their Sales effort. Few of the primary areas that would be covered in the course : – (i) The importance and placeholder for Sales and Marketing function within an organization, (ii) Best Practices in Sales, (iii) Basics of Sales funnel and processes, (iv) Case studies from the best of organizations, (v) The complete Salesmanship guidelines, (vi) Attitude and Behavioral aspects of Salesmanship, (vii) Overall idea about corporate values that need to be adhered to by these professionals throughout their career, (viii) Skill Building Sessions : Communication, Business knowledge, general awareness, Presentation and Technology awareness. Trimester - I General Management (3 Months in Ranchi) - Business Communication and Communication Skills (incl. marketing communication) Economic and Business Environment Business Stats and Maths Financial Planning & Management Principles & Practices of Management Sales Management 1(Selling Skills) IT & MIS Trimester - II General Management + Functional (4 Months in Bangalore or Other Metros) - Overview of Quality Management(TQM/Six Sigma) Organizational Behaviour (incl. CSR & Business ethics) SDM Management Consumer Behaviour Trimester - III General Management + Functional (4 Months in Bangalore or Other Metros) - Market research Corporate Laws(Sales & Goods act + law of Contracts) Product and Brand Management Sales Management 2(Specifics on Services/rural/International marketing) Eligibility Criteria We invite applications from the prospective candidates who have: * Passed the Bachelor's Degree examination from any recognized University, and has secured at least 50% marks (45% for SC/ST candidates) in aggregate. * Obtained a minimum score of 60 percentile in a national-level management aptitude test “CAT/ XAT/MAT/ATMA, or a high score in GMAT.