Bachelor of Arts (BA Mass Communication and Video Production)

To produce media professionals with high quality competencies to work in the field of television, film and other media establishments with a sound knowledge of electronic media related communications that can be applied to develop and produce content for documentaries, television programmes, Ad films and corporate videos. Communication is the password of the modern world. Mass Communication aims at the effective use of this password. The courses provide immense career opportunities such as: Journalism, Advertising, Public Relations, Broadcast Journalism (Radio and T.V.) and Video Production. Journalism is concerned with collection and dissemination of news through print media as well as electronic media. It includes various areas of works like reporting, writing, editing, photography, broadcasting, etc.In Print media, one can work as editor, reporter, columnist, correspondent, free lancer. In electronic media, one has the opportunity to work as radio presenter, researcher, script writer, TV anchor, reporter, editor or correspondent. The job of a journalist looks glamorous but at the same time it is challenging and responsible. Journalists specialize in different areas such as politics, finance, culture, sports, crime, education and health.