Bachelor of Arts (BA Advertising and Sales Management)

Course Information :

Students doing this course will equip themselves with marketing communication skills. This course will give the depth and width on how to make brands successful through communication in this competitive world. Year 1 : Communication Theory Psychology in Advertising Advertising Management Basic Computers and Research Marketing Management I & II Creative Writing Elementary Economics Consumer Behavior Public Relations Indian Demographics Design and Layout Year 2 : Advertising Planning Print & Production Indian and Global Cultures Organization Behavior Corporate Communications Management Principles Media Industries Commercial Photography Research Methodology Marketing Management III & IV Year 3 : Financial Management Brand Management Integrated Marketing Communications Audio-visual Production Business Ethics Event Management Statistics Media Planning and Buying Media Research Campaign Planning Strategic Management Project

Coursework & Assessment :

Units are assessed by a combination of assignments, reports (written and image based) and examinations. The classification is based on all work from second and third year (40:60). In third year, students will normally be required to submit a media related dissertation of up to 12,000 words, which will be supervised by a faculty member.

Careers :

You can seek employment in Advertising agencies,, PR agencies or in the corporate communication department of client organisation. You also have the option of setting up your own communication consultancy unit.