Bachelor of Arts (BA Fashion Marketing and Promotion)

Course Information :

This course is for students who wish to specialise in the field of marketing and promotion and to develop that speciality in relation to fashion.The course is delivered using a range of work-based teaching and learning techniques to ensure students gain a practical understanding of fashion business and promotion skills.

Coursework & Assessment :

Assessment is continuous and methods include written reports, case studies, essays, presentations, time constrained assignments and integrated projects.

Careers :

Graduates from this course are well placed to find employment in all areas of fashion marketing and promotion including marketing and brand management, public relations, advertising, retail and merchandising.