Course Information & Syllabus
Course Information :
The degree provides grounding in marketing and is designed to provide a flexible route to obtain a marketing degree and
consists of core and option units. During the first year, marketing subjects are studied alongside a range of business
units to provide a generic background, essential for a career in business marketing. The remaining taught components of the course include a wider range of marketing subjects, depending on the pathway chosen, including marketing
research, public relations, promotions, e-marketing, international marketing etc.
Year 1 :
Marketing
Managing Financial Resources
Organizations and Behavior
Organizations, Competition and Environment
Introduction to Computers and Technologies
Quantitative Techniques for Business
Legal and Regulatory Framework
Management Information Systems
Data Analysis Techniques
Year 2 :
Management Accounting
Managing Information
Marketing Intelligence
Advertising and Promotion
Marketing Planning
Sales Planning and Operations
Business Information Systems
Public Relations Principles
International Marketing
Principles of Selling
Marketing Research Foundations
Year 3 :
Sales Management
Buyer Behavior Analysis
Marketing Communications Management
Direct Marketing
Marketing Management And Strategy
Undergrad Project-hons Dissertation
Coursework & Assessment :
Most units are taught by a combination of lectures and seminars, with some laboratory sessions and workshops
where relevant. During the final year students complete a 10,000-word project, based on marketing topic of their
choice. The course is assessed by a combination of examinations, in course assessment and the project.
Careers :
The marketing function encompasses a wide range of career opportunities, e.g. product/ brand management, selling and sales management, marketing research, advertising etc. In addition, the general business subjects studied in the early part of the course will enable graduates to pursue careers in related business functions. 