Course Information & Syllabus
Course Information :
An undeniably ubiquitous influence on our everyday lives, advertising is perhaps one of the most significant artistic and
communicative phenomenon of the modern age. It is also ranked today as one of the most creative modes of human
expression. With new developments in media and communication including online and web-based media, platforms to become a part of the creative world of advertising are increasing at a highly advanced pace. Students enrolled in the diploma will pursue both the theoretical and the practical aspects of advertising as it relates to print and broadcast media. The objective is to stimulate your creativity through live assignments and projects which demonstrate social relevance. Students will collaboratively develop advertising campaigns as a part of the assignment activity. The course will also help you explore the various shades and nuances in forms of media such as print, radio, cinema, television and the web. Successful completion of the course will enable you to develop your own portfolio which you can submit to potential employers.
Coursework & Assessment :
The college conducts ongoing student assessment through class presentations, research report submissions and spot
tests. Student-participation in classroom discussions is also monitored by faculty.
Careers :
The course unfolds new career possibilities in the advertising industry that is both explosive and continually evolving. Depending on your background and aptitude you can opt for opportunities in either the creative or the front-end aspect of advertising. Moreover once employed with an advertising agency or a PR firm, you can further explore possibilities and take additional courses at the college in an area of your choice such as copywriting, graphic design, brand management, customer care or visualization. There are more opportunities in the online arena such as web content
development and commercial applications of the web. 