Course Information & Syllabus
Course Information :
The service industry in India has witnessed explosive growth in the recent past in that the message has gained
overwhelming importance along with the medium. As a result the demand for effective communicators capable of
delivering the message coherently, accurately and on time has mushroomed. Copywriting is one way in which information is communicated to the desired discourse community. Unlike popular belief, advertising agencies are not the only service providers who employ copywriting specialists.
Year 1 :
Writing Press Releases
Exploring Formats and Layouts
Developing Openers, Punch-lines and Bylines
Developing Advertising Copy for the Print Media
Understanding The Various Types of Print Media and Media
Markets
Defining and Developing Brochure Copy
Understanding Online Media and Writing Copy for the
Web
Preparing Corporate Newsletters
Writing TV Spots for Radio and Television
Effective Message Recall Through Quality Copy
Finding a place for yourself in the Profession: How to
market your Skills
Preparing your Dossier and Portfolio
Diploma Project
Coursework & Assessment :
The University conducts ongoing student assessment through class presentations, research report submissions and spot tests. Student-participation in classroom discussions is also monitored by faculty.
Careers :
Copywriting as a creative speciality is not commonly taught in India. The diploma bridges this gap and is bound
to successfully meet the high industry demand for good copywriters that currently exists. Even the salaries are
excellent. You can choose to work for advertising agencies, corporate communication firms, PR firms, radio and TV channels or join a large multinational corporation that has an inhouse creative department. The diploma generates incredible synergy when pursued along with a BA degree in English, psychology, political science, history, sociology or any other liberal arts degree for that matter. 