Course Information & Syllabus
Course Information :
This program provides practical training combined with intellectual and creative problem-solving geared towards
work in the media industry. The intention is to produce professionals who are creative, versatile practitioners capable
of producing imaginative and intelligent work through a repertoire of practical, inventive and analytical skills. The
course will give you an academic grounding in theoretical media perspective, and balance this with professional
competencies in areas such as marketing, rural communication, customer relationship management, business and service management, et al. Students will learn advanced IT skills, which will allow dissemination of communication with usage of up to date software and communication technologies.
Year 1 :
Marketing Principles
Services Marketing
Rural Marketing
Retail Marketing
Direct Marketing
Societal Marketing
Experential Marketing
Industrial Marketing
IT in Marketing
Customer Relationship Management
Research Methodology
Marketing Research
Year 2 :
Statistics
Business Communication
Services Communication
Retail Communication
Rural Communication
Integrated Marketing Communication
Coursework & Assessment :
The college conducts ongoing student assessment through class presentations, research report submissions and spot
tests. Student-participation in classroom discussions is also monitored by faculty.
Careers :
There is a range of careers open to successful students in visual media production in both technical and creative
capacities. Additionally, there is a growing trend amongst both commercial and non-profit organisations towards
employing skilled individuals in areas such as researchers, editors, directors, writers, sound and camera designers,
and production managers. 