Course Information & Syllabus
Course Information :
Tourism is a major international industry, essential for national and regional economic development, which creates jobs and wealth. Customers with increasingly more sophisticated and demanding needs are pushing the limits of today's tourism
industry operators, which have led to the multitude of other leisure activities becoming an integral part of the
contemporary tourism industry. This programme is designed for graduates who wish to be fully employed in this fastest
growing segment.
Year 1 :
ntroduction to International Travel, Tourism and Leisure
Industry
Historical Dimension of Tourism
Geography of Travel and Tourism
Socio-economic Benefits of Tourism
Managing Operations of Travel Agencies
Finance for Service Industries
Quality Control in Tourism andTravel Operations
Tourism Law
Public Policy Framework for Tourism
HRM in Tourism Industry
Training and Development
Performance Management
Business Communication
Managing Change
Year 2 :
Principles and Practices of Management
Customer Relationship Management
Strategic Planning and Business Development
Destination Management
Outdoor Recreation Management
Visitor's Attraction Management
Sport and Adventure Management
Marketing Prospective and Planning
E-business Application in Tourism
Tourism and Sustainable Development
Eco- Tourism
Business Ethics and Corporate Social Responsibility
Dissertation
Coursework & Assessment :
Learning and teaching methods encourage group and independent learning. The course is conducted through
lectures, tutor inputs, work in real/simulated customer service situation, field visits and talks from experts in the field. Assessment is carried out during the on-going learning program, through assignments, monthly tests dissertation
and year-end examination.
Careers :
On successful completion, the student will qualify to work in a managerial position within the tourism and leisure
industry. 